lördag 2 juni 2007

New York, New York

Sitting in the JFK airport about to leave for SF, feeling absolutly uplifted after having spent three days here. I dont think I´ll ever get over my love to New York. It´s something with the energy in the city, the fact that people and events are simply so much - well - more. People are more creative, smarter, richer, crazier, more excentric, bigger, smaller, more passionate etc than any where else. I could watch New Yorkers for ever - the chic women, the arty girls, the business people in power suits, the dogs... I know its dirty and ugly but I even love the smells and the noice and I actually think it is beautiful.

I was here on a study trip with my fellow Stanfordians. We have visited magazines Spectrum and Fortune as well as Bloomberg. It was really interesting. What strikes me is the fact that few of the bigger magazines have any strategies for new media and their future online life (something I also noticed last summer when I visited Vanity Fair and New York Times Magazine among others). "If I knew that I wouldn´t be working here," was the answer from the editor of Fortune International...
On the other hand, I liked the fact that she stressed the storytelling part - that her magazine is about telling strong stories - and that she revieled that she sometimes uses her intuition in combinaion with observations of people when she tracks down a trend. I do the same when working with Tendens, a series of articles on trends, in Stockholm for TT Spektra.
Bloomberg was felt like something type-casted from the future of media. No walls only transparent glass. Busy, busy. Hi-tech. However they dont really have a strategy for innovation coverage...

On a personal level I got to have lunch with my dear friend Paul (who is one of few native New Yorkers and who knows how to play the saxophone) and to go to dinner and barhopping with his lovely girlfriend Giselle (I felt like 21 when standing on a roof top bar with a cosmopolitan and NY the skyline in front of me...). I also got to do some shopping (strong colours coming now), some strolling, have a great dinner at NY hang out Indochine with the fellows and a group of NY-based journalists, spend the night at my hard working reporter-friend Gunilla's house in Harlem and to go to mysore yoga at a beautiful studio called Yoga Sutra. Today I´ve interviewed a great Swedish designer called Lotta Jansdotter. Visiting her studio in Brooklyn was inspiring and made me think of the importance of having beauty and esthetics in the objects we use in our everyday life.

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