Circles of News

Now, as I'm about to wrap up my fellowship at PodTech (thank you all great members of the PodTech Family!!), I've had some time to think about the circles of news. It's interesting to see how the principle of nearness still is of great importance - in this world of online video, webb 2.0 and wireless globalisation. In Silicon Valley, tech-news make the biggest headlines and attracts a great number of bloggers. Why? Because they're close to the tech-companies and labs. They can have lunch together with the people/companies they cover, hang out - meet in natural circumstances and have common references to traffic, the weather and a cool new restaurant.
It's also natural that The New York Times has a good take on international politics. They're only a few blocks away from the UN and several great universities.
I find it interesting to see how easy it is to get absorbed by one circle - when you thought that you belonged to another. In the morning I find myself fighting over the biz & tech-section of San Jose Mercury News (I know I'm old-fashioned but I like to read on paper...) just because I recognize the companies and have another relationship to them after some time here.
Personal relations will always play an important role - both to producers and consumers of media. And for me personally, I'll keep looking out for news from Silicon Valley while back in Stockholm...

All comments welcome

My excellent and very smart friend Jeremiah Owyang just pointed out to me that he couldn't comment on this blog since he doesn't have a blogspot-account. That was until a few seconds ago. I have now successfully changed the settings, I hope, allowing anyone to comment...
One of the things I've learned here in Silicon Valley (specially from Jeremiah)is the importance of sharing and two way communication, both when it comes to business, media and marketing. Jeremiah is Director of Corporate Media Strategy at PodTech.net and an expert on social media, read more about it on his great blog here. Like most big trends from the US, social media will hit Sweden on a large and corporate scale some time soon. I plan to learn as much as I can and report on it.